So I stumbled upon this on a pretty cool blog called the Daily Positive. The brain processes things so quickly, especially images that we don't even realize what is happening or when it does. I think as designers and consumers we should have a base understanding of our brain's process. For designers it gives us insight into how our customers appeal or reject designs from color to shape and form. If we can understand how the client thinks when it comes o design, maybe we can get ahead of the curb in the design process. For consumers it's an opportunity to better understand what designs that appeal to you and more importantly why they do. Overall this is a nice introduction to the brain's involvement in design and business. I think any profession could benefit from take a look at this.